Wilko

Driven to deliver business improvements

 

Stockholm by night

Welcome

Wilko specialises in business development with focus on seamless consumer interactions across different (online) touch-points to drive conversion.

Wilko is an e-Commerce, digital, shopper marketing and Cross/Omni Channel expert and experienced global business and change manager. Currently he is VP Global Online at Husqvarna Group, responsible for the online competence center, strategy, development and team, with as main objective to develop and implement a consistent and industry leading online & digital experience, online channel strategy and e-Commerce abilities supporting direct and 3rd party sales, in a omni channel environment.

Husqvarnagroup

Husqvarna Group

 

2014- today

VP Global Online

(Stockholm, Sweden)

LEGO

LEGO

 

2012-2014

Global Head of e-commerce

(London, UK)

Electrolux

Electrolux

 

2004-2012

Global Director of Online Commercial Development (last position)

(Stockholm, Sweden)

SCA Packaging

SCA Packaging

 

2000-2004

European Product Manager e-business

(last position)

(Brussels, Belgium)

EuroMBA

EURO*MBA

 

2008-2011

Executive MBA

Professional overview

 

For more details on work and study on Linkedin

 

Latest news:

  • 2016 Awarded Sitecore Site of the Year Runner-up
  • 2015 April and onward: Relaunch Husqvarna.com (UK first)
  • 2015 March: Relaunch Weedeater.com
  • 2015 January: CES, lots and lots to see and new insights
  • 2014 January: Global Head of Online, Husqvarna Group

 

Wilko Klaassen

Stockholm, Sweden

Wilko@wklaassen.nl

 

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